Rebrand | ITAD - Shape History

A NEW VISUAL IDENTITY FOR A GLOBAL DEVELOPMENT CONSULTANCY

Partner: ITAD
Sector: Responsible Business
Location: Global

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Brand & Content
Digital & Tech

ITAD is a global consultancy that is bound by a cohesive set of values and a shared mission: to contribute to a fairer and more sustainable world. As part of its brand evolution, we crafted a visual identity that is both clear and emotive, fostering trust and aligning with ITAD’s global positioning, commercial endeavors, and impactful initiatives.

Transforming the space

Vibrant transformation of the ITAD office mural, which now proudly showcases the organization's new brand elements and colours.

Crafting a Contemporary Identity

Crafting a visually compelling identity that seamlessly evolves from their original brand while striking the perfect balance between corporate professionalism and contemporary flair.

The challenge

Despite its status as a global leader in international development, ITAD’s visual identity remains reminiscent of its past, lacking the confidence and ambition befitting a modern-day development powerhouse. Enhancing its visual presence (through a brand evolution, not revolution) to align with its current stature will not only reinforce ITAD’s reputation but also inspire trust and admiration among stakeholders worldwide.

The solution

Crafting a refined evolution of your visual positioning, done in close collaboration with key stakeholders, will not only elevate but also refine ITAD’s perception to align seamlessly with its distinguished credentials. This strategic enhancement of ITAD’s visual identity reflects a commitment to excellence and innovation, setting the stage for continued leadership and impact in the field of international development.

BALANCING TECHNICAL EXPERTISE WITH HUMAN IMPACT

ITAD's distinctiveness lies in its dedication to inclusion, diversity, and a global, ethical mindset, offering nimble, bespoke solutions to diverse global challenges. However, its current identity leans heavily on technical aspects, obscuring its impactful work. To bridge this gap, we balanced ITAD\s technical credibility with approachability, highlighting real stories of impact. Incorporating accessible design choices and human-centric imagery authentically represented the communities they support, fostering inclusivity and reflecting its values in every aspect of its brand experience.

To ensure consistent brand representation, ITAD emobodies an easy-to-implement identity. By creating a comprehensive brand book with clear guidelines, employees and external parties can adhere to simple rules regarding design elements like fonts and colors, ensuring accessibility and vibrancy. The adaptable logo, suitable for various platforms, maintains simplicity while accommodating US office requirements.