Voices of Faith

642,463

Digital reach

18

Countries activated

35

City events

Project: Catholic Women's Council Cause: Gender Equality Deliverables: Marketing, PR & Social Media, Purpose Advertising & Campaigns, Research & Strategy

Together with Voices of Faith, we designed and activated a campaign connecting Catholic reform groups, female theologians, and women religious from six continents to unite in one common voice for women’s dignity and equality in the Church. The huge success of this first phase has seen the partnership evolve to support the creation of the Catholic Women's Council (CWC) coalition.

Challenge

Women in the Catholic Church are marginalised by their gender and are barred from assuming top positions in the Church. Years of lobbying within the Church had fallen on deaf years.

Utopia

Dignity and equality for all women in the Catholic Church through transformational change.

Solution

To build a stylised campaign, on and offline, that modernised and revitalised this urgent cause, with visual inspiration for the campaign from Catholic Nun and pop artist, Sister Corita Kent.