Project: History ShaperCause: LGBTI RightsDeliverables: Purpose Advertising & Campaigns
We launched a short film with young trans people on Trans Day of Remembrance, 2017 which received 70K views in the first 24 hours of launching it.
Challenge
On a day that is traditionally very upsetting, how can we create a piece of content that challenges the everyday stigma trans people face and turn eyes to the new generation?
Utopia
Engaging a new audience to celebrate the courage and determination of Trans Youth for standing up for who they are.
Solution
Together, with Trans activist Jake Graf, we put trans young people under the age of 24 front and centre of this film. We wanted the film to be raw and for the young people to be their complete self in a safe space.