People reached
App downloads
Youtubers
Research showed us that young people across London do not have an easy and comfortable way to access information about their sexual and mental health and wellbeing.
To create a campaign that engages young people with content provided by the NHS Choices website, which in turn unites both public health bodies and younger patients with issues of mental and sexual health.
Through a series of audience testing and focus groups with young people, together we create a brand identity and digital app by young people for your people. We engaged the London YouTube community and created with them a series of PSA videos signposting audiences to a bespoke, informative landing page and the NHSGo app on Apple and Android.