Intuitive
storytelling by design
Accessible
to all
Balance
between public and private spaces
Human Rights Funders Network
Human Rights Funders Network (HRFN) was founded on a simple premise – that by collaborating, sharing strategies, and discussing field-wide trends, grantmakers could ensure philanthropy was effectively resourcing human rights efforts worldwide. Our partnership began to revitalise their website to echo a new strategic vision for the network to come together. The project grew to look at the network’s brand as a whole, and evolving their visual identity to match their new ambitions.
The work and mission of HRFN is pivotal to realising and protecting human rights right across the world. But their brand and website wasn’t reflecting that sentiment. Worse, poor user experience and journey mapping was actually hindering your members from achieving both their organisational goals, and that of the network.
To transform the HRFN web presence and brand to become a beacon and powerful tool for change — not a hindrance. Ultimately, our goal was to reach new levels of creativity and storytelling in their brand, and amplify their vital work strategically.
Taking a co-creative approach, working side by side with both the HRFN team and their key stakeholders, our partnership evolved into us taking a look at their brand as a whole. Together, we built a visual identity and website that amplified brand equity, championed storytelling and elevated their members — increasing engagement and membership.
Working towards the following SDGs
Our Work
We focused on behavioural design to create intuitive and easily digestible content, especially in areas of high data density for the target audiences.
Accessibility was one of their main priorities. We created an engaging and dynamic look and feel while aligning with the accessibility guidelines.
We focused on managing both public spaces for the brand to live externally, but also ensuring that there was high usability, safety and security in the private spaces for their member network.
