16 & counting
paid and organic campaigns
1,002%
higher LinkedIn clicks than industry standards
62%
cheaper per click than industry standards
Climate Votes | The Sunrise Project
We worked with Climate Votes, a global campaign group made up of climate finance specialists engaging with institutional investors, to drive shareholder power to support real climate action from corporations. Our partnership began with us building a powerful brand to reach those investors. Since then, we’ve built a trusted website and run 16 impactful paid and organic campaign strategies with them to connect with, inform and drive meaningful action from a tricky-to-reach audience.
Institutional investors are enabling companies to continue funding, producing and burning fossil fuels puts the world on a dangerous and unsustainable trajectory. Climate Votes needed a way to clearly visualise the problem, engage with a difficult-to-reach audience, and drive meaningful change through these investors. More often, we’re seeing climate-fuelled extreme weather events debilitating communities across the world and leaving death and destruction in their wake.
To ensure Climate Votes has the tools it needs to break existing cycles and cultures, reach and inform institutional investors of climate risks, their responsibilities, and their power to use their votes to set companies on a pathway to a just climate transition from fossil fuels to renewable energy.
To drive the investor actions we need to see, we worked with the Climate Votes team to craft a bold and dynamic brand identity, website and then campaign strategies that could position them as a credible, critical friend to investors — able to cut through the noise, adapt quickly and shift narratives to create impact in a fast-moving landscape.
Working towards the following SDGs
Our Work
At its heart, Climate Votes is a passionate campaign group, but the audience for the website and campaigns include many high level stakeholders in banks and investment companies.
The brand needed to clearly visualise the problem and solution, which is where the red and green came in. It demonstrates urgency to push employees to enact change when partnered with strong CTAs.
Climate Votes has a big vision, but small do-able actions. The collage design is all about building the world we want to see, and it allowed us to visualise scenarios affecting both business and climate in a fresh way.
Each campaign strategy is unique and created for the target audience. Here ads targeted SBC Group’s investors with this graphic highlighting flaws in the Japanese bank’s climate policy.
Investors were directed to a landing page on the Climate Votes website which contained further information about an independent shareholder resolution proposed by 350 Japan.
This top performing ad creative named and shamed CalPERS, an American pension fund and net-zero “leader” to step up on their climate ambition in light of the updated Net Zero Asset Owners Alliance (NZAOA) voting protocol.
