Uniting political leaders to champion gender equity

Partner: SheDecides
Sector: Human Rights | Gender Equity & Equality
Location: Global

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Advocacy & Influence
Brand & Content
Marketing, PR & Social Media
Purpose Advertising & Campaigns

The world should be a place where every woman, girl and young person can decide what to do with their body, life and future. SheDecides fights to make this idea a reality for everyone, everywhere. In 2021 the global bodily autonomy movement came to us with big ambitions of revitalising their brand and taking their approach to communications to the next level. Since then we’ve never looked back. Following a successful brand evolution, we’ve provided strategic counsel and practical implementation for the movement’s communications and marketing.

From establishing the first SheDecides Day campaign to launching an SRHR Zine campaign at the UN, we’ve unite public and politicians to take collective action and speak out for bodily autonomy.

Galvanised hundreds of global leaders for SRHR advocacy

Amplified diverse international voices in global media, intensifying political pressure

Created bold designs for high-impact global policy events

The challenge

Bodily autonomy and sexual and reproductive health and rights are under threat. SheDecides, and allied women’s rights organisations, are operating in the face of an increasingly organised opposition, a deprioritisation of funding and a shrinking space for civil society to defend human rights.

SheDecides needed a positioning that was strategic, unifying, and reliable in light of the turbulent political climate of recent years affecting women, girls, and young people. They also wanted to better utilise their esteemed roster of ambassadors and supporters, including world leaders and heads of state to bring greater attention to their cause.

The solution

Over the years, our partnership has successfully evolved the brand, taking the core elements that carry equity with supporters, and giving it a modern twist. We’ve secured strategic press coverage, and targeted media placements to spark political action. And we’ve co-created campaigns with young women and girls to amplify their collective political voices and maximise influence. The creation and launching of their annual awareness day (SheDecides Day) has been a major highlight, whilst the multiple campaigns that have driven action from different political and social actors for bodily autonomy rights continue to challenge us creatively.

Over the last 2 years, we’ve also run their press office, with a strategy to diversify the voices and perspectives that lead international media and policy conversations on bodily autonomy and women’s rights. This involves working with SheDecides global champions to identify opportunities and hooks to secure media.

COLLECTIVE VOICES DISMANTLE OPPOSITION NARRATIVES

A well-funded and growing opposition can easily splinter organisations and dilute messages. By crafting compelling campaigns rooted in undeniable truths, we've rallied leaders of all stripes behind our cause - amplifying our voice and standing stronger against opposition.

ART SPEAKS VOLUMES IN FORMAL SPACES TOO

Art and artivism, born from marginalised voices, are powerful tools for those excluded from traditional decision-making. SheDecides amplifies these voices—women, girls, and young people—by boldly introducing poetry and zines into formal political arenas. This unconventional approach has proven crucial to our advocacy, ensuring overlooked perspectives are not just heard, but impossible to ignore. A favourite was our SRHR Zine campaign, co-created with girls launched at the UN.

Emergent strategy reigns supreme in political campaigning. The last 4 years have seen unpredictable regressions in abortion rights, comprehensive sexuality education, and SRHR policy. Yet, by spotlighting often-overlooked victories in the sexual and reproductive health movement, we’ve ignited new champions, secured fresh commitments, and fuelled momentum to keep pushing back against opposition.

We got mainstream to media spotlight Namibia's crucial abortion hearing!