As a strategic communications agency, we always start with outcomes before outputs, harnessing research methodologies to ground our work in strategy and insight. Not just any insights, finding the core insights and setting the right strategy is key. What is the point of doing something if it’s not taking you closer to your vision? With expertise spanning numerous sectors and global regions, we understand our partners needs, ambitions, challenges, and audiences – which means we craft insight-driven strategies that deliver impact.
Our Research and Strategy team combines a diverse range of skills to enable better decision making, establish and uphold reputations, and stimulate action. Whether you’re in need of a fresh communications strategy, desire deeper audience insights to enhance engagement, or aim to influence attitudes and behaviours, we will identify the research methodology and strategic insights to set you on the course for success.
Insights are the foundation of every strategy. Using both quantitative and qualitative methods, our researchers deploy a tried and tested approach covering audits, benchmarking, interviews, workshops, focus groups, and surveys to help you find the insights that matter.
Every audience and stakeholder has different requirements and needs. If you don't understand them, you can't be effective. We'll help you identify, understand, and prioritise them - then show you how to engage them effectively.
Effective corporate communications builds trust and understanding, boosting your reputation. We'll help you pinpoint your audiences, set clear objectives, refine your messaging, and turn your strategy into an actionable roadmapped plan for seamless execution.
Clear, honest communication is essential for ESG strategies. It can propel progress or lead to accusations of greenwashing, damaging your reputation. Our expert strategists ensure you hit the mark from the start, armed with the latest trends, insights and understanding.
Changing behaviour isn’t easy – it’s tough to get someone to change their ways. But with our research-backed approach using both COM-B and the Theoretical Domains Framework, we design campaign interventions that target what drives and deters people – providing motivation, not just information.
We always prioritise outcomes over outputs. When you invest in communications, you want to see results. That's why our strategists create a strong monitoring, evaluation, and learning (MEL) framework for every project. This defines what success looks like and how we'll measure it using clear indicators and tools.
Crises can damage your hard-earned reputation. But if handled well, they're fixable. We help our partners protect their reputations with expert crisis communication strategies, issue management, scenario planning, and responsive support to contain and resolve emerging crises before they escalate.
